A sounding board for founders facing hard decisions.

Raising a round, weighing a pivot, making a key hire, structuring a deal, deciding what comes next - the biggest calls a founder makes are often the loneliest. I've made them myself, and I know how few people you can think them through with honestly. That's the role I play: a sounding board, off the record and with no agenda. Three decades on every side of the table: twice a founder, the investor who built and ran a corporate venture fund, and an operator inside major enterprises.

I've seen it from the inside: what it costs to carry the company yourself, how an investor really decides once the pitch is over, and how a board weighs the call when you're not in the room - because I've been each of them.

Know if you're investor-ready - before you raise.

Before you go out, I give your company the read a serious investor would - a close look at the things that actually decide a round. You come away knowing exactly where you stand, what to fix first and in what order, with a clear plan for the weeks ahead.

Readiness verdict & gap analysis

Where you stand, and the gaps that matter most - ranked by what an investor catches first.

Financial model audit

Line by line, for the errors that surface in diligence and quietly undo everything else.

Deck assessment

Whether the story survives an investor read, where it leaks credibility, and what to cut.

Round strategy

How much to raise, at what valuation, from whom, and in what order.

A two-hour working session

We sit together and turn the findings into decisions you can act on.

A 90-day action plan

The concrete, sequenced path from where you are to raise-ready.

What makes it useful isn't the checklist - it's candor. I'll tell you straight where you stand, including when the honest answer is "not yet," so you spend your energy on the things that actually decide a raise instead of the ones that just look good on a slide.

It starts with a conversation - a chance to understand where you are and whether this is the right fit. If it is, the review is a defined piece of work with a clear scope and fee, and if you go on to work with me, it folds into that.

Book a call See a sample assessment

The review stands on its own - plenty of founders take what they need from it and run. But often it's the start of something longer. If you find it useful and the fit feels right, we keep working together over time: as a mentor, an advisor, a sounding board, and where it makes sense, a seat on your board - through the raise, the negotiations, the pivot, and the decisions that are easier with someone experienced to talk them through.

Eli Hasson

I spent six years building and running a pet-tech corporate venture fund - evaluating hundreds of startups, making investments, and sitting on boards. Before that I co-founded and scaled two companies, including a deep-tech startup across four countries, and before that I led large-scale technology and transformation programs at major enterprises. Along the way I've advised multinationals, banks, health providers, and VCs on strategy and complex operational challenges.

Now I work with early-stage founders. Having been the founder, the investor, and the operator inside large organizations, I bring that whole perspective to the conversation. Based in Tel Aviv, working globally.

He doesn't just advise, he advocates. He doesn't just open doors, he walks through them with you. He's been in our corner during challenging pivots, celebrated our wins as if they were his own, and provided the kind of steady strategic guidance that keeps founders sane during the inevitable chaos of building something from scratch.

Early-stage pet-tech founder